ALSAYER and Lexus unveil the all-new Lexus UX

Mohamed Naser Al Sayer & Sons (MNSS), a subsidiary of ALSAYER Holding and Lexus have unveiled the all new UX, the Compact Crossover for a Refined Luxury Drive at a ceremony on 6 December.
The launch event held at ALSAYER Ballroom at Ardiya was attended by Faisal Bader Al Sayer Chairman, Mubarak Naser Al-Sayer CEO, Bengt Schultz Chief Operating Officer, Mahmoud Abou Zahr Lexus Business Director MNSS, Philip Burrluck General Manager MNSS Lexus Vehicle Sales, Yugo Miyamoto Chief Representative and Naomichi Hirose Manager from Middle East and North Africa Representative Office in Dubai along with other distinguished members from the press and media.
Speaking during the occasion, Mubarak Naser Al Sayer said, “Lexus is successful in launching many first-time technologies in the market including active safety, car manufacturing and on-board premium features. Other innovation includes first premium cross over with the RX.”
Imbuing a youthful appeal to its lineup, Lexus launches the all-new Lexus UX that combines the brand’s latest luxury offerings and safety technologies in a package that includes new charismatic design elements and ultra-efficient powertrains.
 “The Lexus UX is designed for the modern urban explorer seeking a fresh, contemporary, and dynamic take on luxury driving,” said Chika Kako, Executive Vice President of Lexus International and Chief Engineer of the UX. “We designed the UX to appeal to young buyers who seek not only what is new and exciting, but what is also relevant to their lifestyles.”
The all-new model is the first Lexus vehicle to be constructed on the new Global Architecture Compact (GA-C) platform. With a lightweight yet super-rigid structure, extremely low center of gravity, and a refined suspension tuning, the GA-C platform provides the UX with exemplary handling agility and ride comfort, along with a distinctive driving personality.  Available in 13 distinctive exterior colors, the all-new Lexus UX allows customers to express their individuality with two exclusive colors for the F SPORT version.