Alyasra Fashion reveals newly-renovated Comfort Zone

Alyasra Fashion, the regional fashion retail leader has announced the complete renovation of its leading footwear multi-concept brand, Comfort Zone and the refurbishment of its flagship store at Phase II, The Avenues Mall. The reveal of the re-designed Comfort Zone store concept was held in the presence of esteemed media members, fashion and lifestyle influencers, socialites and customers.

The newly-renovated 253m2 store was designed with a warm-tone theme that is both minimalist and modern yet easy-to-navigate and chic, reflecting the aesthetic desires of its day-to-day clientele. The multi-concept store now also features an appealing range of new brands such as MBT 2019, FitFlop, and Anatomic 2018, in addition to New Balance, an iconic brand that has revolutionized the sports shoes industry for over 100 years and challenged the conventions of the industry.

Comfort Zone’s footwear collections are now available at The Avenues, Phase II, Al Kout Mall, Awtad Jahra, Muthana Mall, Al Bairaq and all main co-ops in Kuwait.