Alyasra Fashion’s Kenzo launches new Dynamic Collaboration 2019

Focusing on the concept of urban expedition, the new KENZO x PALLADIUM shoe collection brings two iconic French brands in tandem to embark on a journey of modern exploration and discovery. The collaboration teams up the fashion house, KENZO, with the longstanding shoemaker, PALLADIUM, on the relaunch of a vintage unisex shoe: the PALLADIUM Pallashock by KENZO. As a re-edition, the shoe honors the original collaborations of the two heritage brands under KENZO’s founder Kenzo Takada in the late 80s and early 90s.


Fusing their hefty 50 and 70-year respective histories to create the perfect seasonless item—a celebration of color, heritage and vitality—the PALLADIUM Pallashock by KENZO is a true archive shoe. Originally created by PALLADIUM in the early 50s as an outdoor boot, KENZO’s playful yet re ned vision reimagines them as a hybrid style for intrepid urban expedition. The PALLADIUM Pallashock by KENZO channels the headstrong spirit of today’s global explorers. The collaboration feeds into the idea of the bold and the audacious; connected adventurers and new urban leaders. An opportunity to create the unexpected, harnessing an unleashed spirit who dares to explore.


The PALLADIUM Pallashock by KENZO comes in two styles and multiple colorways with vintage logos, each instilled with the French houses’ air for intrepid fun. The result sees technical cuff boots and shoes in colorful yet practical nylon or quilted nylon with iconic vintage branding on the side, constructed on a low-tech retro hiking rubber shockwave outsole.


Shot by Dutch photography duo Meinke Klein, the KENZO x PALLADIUM Pallashock campaign focuses on the vertiginous perspective on an urban landscape, shot from the point of view from below the streets, as if through a looking glass towards the sky.


With the modern explorer traversing global cities in mind, the campaign features an unexpected myriad of talents and free spirits. From circus performers, Charlotte and Ben, Chantel, a movement artist, to athlete Ocean and skater Connor, the diverse cast showcases an exciting race of adventurers.

The collection will be available globally in KENZO stores, Palladium stores, selected partners, and at and from 6 November, 2019.