Asia Express Exchange, the leading financial services company in the Sultanate of Oman has announced its rebranding as LuLu Exchange at a gala ceremony held at Sheraton Oman on 26 April. The name change brings all companies of LuLu Financial Group under the LuLu Exchange brand in the GCC.
The new brand name and logo was revealed by the Deputy Chairman, Central Bank of Oman, Sultan bin Salim bin Said al Habsi, in the presence of the Ambassador of India to Oman, H.E. Munu Mahawar, the Managing Director of LuLu Exchange, Adeeb Ahamed, the Director of LuLu Exchange Sheikh Mohammed Hamed Ali Al Ghazali and other dignitaries. Officials from the Royal Oman Police, Oman Chamber of Commerce and Ministry of Manpower also graced the function.
“As a brand that the world trusts, the new name change embodies our vision to make the lives of our customers better, easier and more meaningful. We would like to thank the Central Bank of Oman for allowing us this name change. We are sure that the residents of Oman will welcome this move, with their love for our brand,” said Managing Director Mr. Ahamed.
“The operations of the company will continue as is and we will continue offering the enhanced financial services that our customers trust. The refreshed brand and visual identity is an exciting change for us and marks a strategic pivot in our future direction as a financial services company,” he added.
The newly branded LuLu Exchange, which has 32 branches across Oman has over the years emerged as a preferred exchange house providing fast and reliable money transfer worldwide and foreign exchange services to a cross-section of society, powered by a robust network, reputed partners and high standards of customer care.
LuLu Exchange is part of LuLu Financial Group which is an ISO 9001:2015 certified global financial services enterprise that has its global headquarters in Abu Dhabi and operates more than 180 branches across several GCC countries such as Oman, Kuwait, Qatar, Bahrain as well as India, Bangladesh, Philippines, Seychelles, Hong Kong and Malaysia.
LuLu Exchange is also at the forefront of technological innovation and is currently working on its mobile app which will have various features including instant online transactions, payment tracking in real time and payment history, among others.