City Centre exclusively launches products from UK’s Waitrose & Partners

City Centre announced with pride the launch of their exclusive partnership in Kuwait with Waitrose & Partners, the United Kingdom’s quality supermarket. City Centre stores will exclusively offer a large range of Waitrose & Partners products, bringing to Kuwait the highest quality grocery products available in the UK.

Celebrating its 20th anniversary this year, City Centre,  the ultimate family shopping destination, offers customers a great shopping experience through operating the largest hypermarkets, supermarkets and convenience stores, which encompass thousands of food and non-food products with best prices and unbeatable offers.

Constantly seeking to meet the evolving and diversified needs of its customer-base, City Centre, the prominent leader in food retail, has kept reinventing itself and redesigning its selection of goods which include imported items from the UK & US. Working towards achieving this goal, City Centre is introducing a range of products from Waitrose & Partners, renowned for raising the bar in premium food while providing customers utmost assurance that its labeled goods represent the best of the very best.

Commenting on this event, Nasser Al Ghanim, Director of Business Development at City Centre, said: “At City Centre, we strive to meet our customers’ wants and needs and today we are very thrilled to fulfill their aspirations by exclusively offering, under City Centre’s umbrella, the premium food ranges of Waitrose & Partners such as Sweet and Savory biscuits and snacks, breakfast cereals, Tea & Coffee, Pasta & Sauces .

Chief Operating Officer at City Centre, Ajay Goel added, “Waitrose, UK’s favorite food brand, has long established itself as the go-to destination for first-class grocery products, which we believe will be a great added value to our customers. Waitrose & Partners brings taste, idea and inspiration to its customers by giving them the opportunity to enjoy great quality and delicious food every day.”

The launch of Waitrose & Partners products will start in City Centre’s Salmiya and Dasma stores, along the newly-opened Shuwaikh hypermarket. The company’s future agenda includes plans to introduce this line of high-quality yet competitively priced products in all of its locations.

With dedicated spaces at each of City Centre’s stores, the Waitrose & Partners range will feature:

  • Essential Waitrose: A line of quality products for everyday needs at competitive prices, symbolizing the company’s belief that no customer shall have to compromise its standards.
  • Good Health: Ingredients which have been designed to make it easier for shoppers to make healthier choices.
  • Duchy Organic: The UKs largest Organic brand, originally created by HRH The Prince of Wales.
  • Waitrose 1: A premium range of food showcasing the very best of Waitrose.

The British chain of supermarkets, Waitrose & Partners, is part of John Lewis Partnership which opened its first store in London in 1906. Today, Waitrose & Partners operates 352 shops across England, Scotland, Wales and Channel Islands, with two Royal warrants for supplying the goods to Her Majesty, the Queen and His Royal Highness, the Prince of Wales.