Disney+ promotional offers help boost subscription

Google is the latest big name entrant to the free Disney+ promotional offer. The search-giant is offering three months of free subscription to the Disney+ streaming service to any buyer of a new Google Chromebook.

The offer is valid on any purchases made between 25 November, 2019 and 21 January, 2020, or while supplies last. And the free streaming offer has to be redeemed by 31 January, 2020, through any Chromebooks Offers Site, where they will receive a promo code. After downloading the Disney+ app from the Play Store on their Chromebook, users will then create an account, accept the Disney+ Subscriber Agreement, then click “Redeem Code” at checkout.

Marketing partnerships like this are helping Disney quickly get its new streaming service into customers’ hands. And giveaway deals like this also helps consumers to get over their initial hesitation about adding on yet another subscription to their monthly expenses. Disney, of course, is hoping that you will forget to cancel, or start paid subscription, after the three-month free offer from Google expires.

The Chromebook offer is not the first big promo for Disney+ following its debut. Disney already partnered with Verizon in the US on a broader deal, which gave new and existing Verizon Wireless customers on unlimited plans a full year of Disney+ for free.

These partnerships are already paying off. Disney said it signed up 10 million customers for Disney+ within the first day of its broad international launch. That is more than other competing streamers, including CBS All Access + Showtime, ESPN+, HBO NOW, and others, have signed up in their entirety.

According to new figures from Apptopia, the Disney+ app has been downloaded 15.5 million times since its launch earlier this month — meaning it has been averaging around 1 million sign-ups per day. The firm estimated it had generated $5 million through in-app purchases, after app store fees are paid. A separate analysis from Sensor Tower puts figures much higher — 19.8 million installs, and $24.2 million on in-app purchases during the same period.

Google is selling a wide range of Chromebooks on its site ahead of the holidays, starting with sub-$200 basic models, all the way up to its high-end Pixelbook at $999. To those interested in subscribing to Disney+ it is available at $6.99 per month.