Last year, Google introduced the handy ‘.new’ shortcuts for Google Docs, Slides, and Sheets, so you could type something like ‘docs.new’, into your browser’s URL bar and a fresh G Suite document of that kind would open in a new tab. Soon, you might see a lot of other websites using the .new shortcuts. Google announced last week that anyone will be able to register a new .new domain for an online shortcut of your own.
A number of companies already have the .new shortcuts, such as Spotify’s playlist.new, which will let you create a new Spotify playlist. Bitly, Canva, Coda, eBay, GitHub, Medium, OVO Sound, RunKit, Stripe, and Webex also have shortcuts.
Anyone can apply to register a .new domain starting on 02 December, and Google Registry will allocate the first batch of domains from those applicants in January 2020. However, Google policies say that a .new domain must bring the user directly to the shortcut or action; if it does not, Google may suspend or delete the domain from the Google Registry.
If you own a trademark and want to get the .new domain for it locked down, you can register for it between now and 14 January, 2020. Google tells us that in 2020, anyone will be able to register .new domains without having to apply. Pricing for .new domains will vary depending on the registrar partner you buy the domain through, according to the company.