Newly established Kuwait Cycling Club has signed an agreement with CityMountainBike, the organizers of the Union Cycliste Internationale’s (UCI) Mountain Bike (MTB) Eliminator World Cup series. The agreement was signed on 7 July, in the presence of CEOs active in Belgian sports and cycling ecosystem, and on the same day that the second phase of annual Tour de France kicked off from Brussels, the capital of Belgium.
With this deal Kuwait will become the principal sponsor of the UCI MTB Eliminator series, a spectacular series of 12 professional mountain-bike races held around the world. The official title of the international cycling event would be rebranded to UCI MTB Eliminator series powered by Kuwait Cycling Club.
The sponsorship gives Kuwait an enormous visibility and credibility in the international cycling world. In addition, parallel negotiations are also underway to organize an international mountain-bike race in Kuwait, in the framework of the Middle East games or even the World Cup. With this deal Kuwait makes a major step in the internationalization of its cycling ambitions.
Belgian’s economic counsellor in Kuwait Sam SERVAES, who attended the ceremony, welcomed the deal as a positive example of the new dynamic in Kuwait’s professional sport landscape. Recently the International Olympic Committee (IOC) repealed the suspension of Kuwait Olympic Committee.
Furthermore, he continued, “Belgium is famous for its cyclists and sport organisations. Our companies are ready to collaborate with Kuwait, at mutual benefit for the sports economics of our both countries,” the counsellor added.
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