Underlining its commitment to building on the legacy of its innovative vehicles through continual refinements, to meet and exceed the expectations of its customers, Mohamed Naser Al Sayer and Toyota have unveiled the all-new Toyota Corolla. Now available with a hybrid electric powertrain, the 12th generation Corolla ushers in a new era of style, safety, and driving excitement that is set to bring delight to both motorists and passengers in the region.
The launch event was attended by Faisal Bader Mohamed Al Sayer – Chairman, Mubarak Naser Al Sayer – CEO AlSayer Holding, Bengt Schultz – COO AlSayer Holding, members of the top Management from ALSAYER Toyota Group Sales including Savio Alvares – Deputy General Manager Fleet, sales consultants, Group Marketing , media members and press and media. From Toyota Motor Corporation attended by Yuichiro Takeda – Assistant Chief Engineer All New Corolla and Tadashi Asazuma -Group Manager, Planning Division.
The Corolla is Toyota’s all-time best-selling car series, with more than 46 million cars sold worldwide (including derivative models) since the first generation was released in Japan in 1966. With each new generation, the Corolla has evolved; new advanced features and functions have been introduced to suit the needs of the time, all while inheriting the original model’s core DNA―reliability and usability―from the very first generation.
Mubarak Naser Al Sayer, CEO AlSayer Holding, said, “It is a spirited year for Toyota, we have introduced several successful new models including the flagship sedan Avalon, small SUV Rav4 and the commuter and cargo bus Hiace. And today we are launching the all new Corolla 2020. Since its launch over 50 years ago, Corolla has won the hearts of millions of customers worldwide. I fondly remember, in Kuwait Corolla was launched in the late 60’s, it became one-of the best-selling cars.”
Exemplifying Toyota’s continuous commitment to providing environmentally friendly vehicles is the addition of a hybrid electric model, which combines two power sources consisting of a petrol engine and two electric motors. The class-leading model offers the lowest fuel consumption value in its category at 27.6km/L, enabling customers to contribute to a greener future while enjoying the increased driving satisfaction provided by its advanced technologies. The new model offers exceptional cabin quietness and smooth acceleration, especially when accelerating from a stand-still.
“At Toyota, we strive to design new models that are eye-catching and fun to drive. The Corolla carries a heritage of more than 50 years and has always remained true to its original concept; a passenger car that offers strong levels of quality, durability, and reliability, together with a smooth driving experience. This foundation was our starting point,” stated Yuichiro Takeda, Assistant Chief Engineer All New Corolla. “We wanted to make a new model that both builds on this legacy and enriches mobility for our customers. The biggest reward we can get is seeing how people enjoy our car and that they are proud to own a new Corolla,” he added.
“Corolla owners perceive it as Toyota trademark of quality and reliability. Recently Corolla won Middle East Car of the Year Award – yet another testimony of its remarkable heritage. We are confident that the new Corolla will continue its successful journey and it will always remain the right investment choice for your family as well as for your business,” said Savio Alvares, Deputy General Manager Fleet.
The all-new Corolla is built on the Toyota New Global Architecture (TNGA) platform, which guarantees a more rewarding driving experience. A lower center of gravity, 60% more rigid body shell and multi-link suspension all contribute to better handling and stability, without compromising ride comfort. The vehicle meets all the requirements of daily commutes and weekend leisure journeys, offering driving enjoyment in all road conditions and greater peace of mind thanks to its comprehensive array of safety features.
The all-new Corolla’s striking look is characterized by a frontal treatment with a two-step rendering of the front corners, flanking a strongly projecting lower grille. The slim upper grille has a pronounced three-dimensional design and connects with the top of the sharply designed headlamp units, wrapping around the corners to emphasize the car’s low and firmly planted appearance. Meanwhile, the rear of the car echoes the look of the front through the shape of the bumper and the inverted trapezium design of the boot lid. The rear lamp clusters are connected by a chrome trim, further highlighting the car’s wide stance.
The Corolla’s distinct personality is completed by its expansive and comfortable cabin, which displays exceptional quality and finishing throughout. The interior design adopts a simple yet appealing style, with comfortable spaciousness and integrated functional parts combining to create a refined elegance. The ergonomically designed seats feature new cushion material, while the armrest and ample legroom offer superior comfort for rear-seat passengers. The cabin is accentuated with an extensive range of features, which vary based on the trim level. These include the automatic air conditioning system with Smart-flow (S-FLOW) control, which achieves greater comfort and enhanced fuel efficiency by providing air conditioning to occupied seats only. Occupants also benefit from AC vents for the rear seat, a one-touch moonroof, a 4.2 or 7-inch color multi-information display (MID) in the cluster gauge, 7-inch touch-screen multimedia infotainment display, reversing camera, cruise control, six-speaker sound system, multi-adjustable power driver seat, and 60:40 split-folding rear seats.
The all-new Corolla’s striking looks are complemented by an exciting drive personality imbued by three powertrain options; these include a newly developed 2.0-liter four-cylinder Dynamic Force engine with a new D-4S fuel injection system, which produces 168 hp and 20.43 kg-m of torque and is mated to a new 10-speed Sequential Shiftmatic transmission; and a 1.6-liter four-cylinder engine that produces 121 hp and 15.7 kg-m of torque, which is paired with a Multidrive 7S seven-speed automatic transmission. Meanwhile, the new electrified hybrid powertrain combines two power sources consisting of a petrol engine and two electric motors producing 97 hp and 71 hp with a combined power of 121 hp, and delivering 14.5 kg-m and 16.6 kg-m of torque respectively. It is also mated to an Electrically Controlled Continuously Variable Transmission (E-CVT), which provides an outstanding fuel consumption value of 27.6km/L while improving the driving experience.
Toyota has more than 20 years of technical leadership in electrified vehicles and has amassed more than 12 million global environmentally friendly vehicle sales. The all-new Corolla establishes yet another landmark in its development of the technology with the debut of model’s hybrid electric variant. The vehicle can be driven entirely on electrical power with zero-fuel consumption and tailpipe emissions, or by combining the power generated from both the petrol engine and two electric motors, depending on the vehicle’s speed and customer’s driving behavior. Its hybrid electric batteries are continuously charged by either the petrol engine or when decelerating and braking, eliminating the need to plug in a power cord. Furthermore, the hybrid electric model features a host of advanced technologies, yet drives like any other conventional vehicle and does not require special fuel.
As with any other Toyota model, safety remains a top priority for the all-new Corolla, which includes a comprehensive array of features to protect its occupants, such as four SRS airbags, Drive-start Control, Vehicle Stability Control (VSC), Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), Tire Pressure Warning System (TPWS), Hill-start Assist Control (HAC), among many others.
Available in eight distinctive exterior colors, the all-new Corolla provides customers the opportunity to express their individuality. These include the newly-developed Celestite Gray ME, which further expresses sophistication and generates a voluminous feel. Meanwhile, the interior is available in contrasting two-tone color schemes such as Light Gray and Fromage, creating a warm and inviting atmosphere. The all-new Corolla comes equipped with newly-developed 16-inch and 17-inch alloy wheels that further express its elegance and sportiness.