Samsung is celebrating the10th anniversary of its Galaxy Android smartphone line with the launch of the premium S10 smartphone on 20 February. More than a month ahead of the launch, Samsung has taken over central Paris with large billboards printed out in two designs in the company’s native alphabet of Hangul, with one stating, ‘The future Unfolds’ and the other simply saying, ‘February 20th’.
Aside from the already expected Galaxy S10 launch in a month’s time, the Galaxy Unpacked event scheduled for February 20th will most likely give viewers a preview of the foldable tablet-phone that the company teased in advertisement at the end of 2018.
Samsung clearly needs to prove that it is still at the fore of technological innovation after it was outpaced in recent years by Google upended Samsung’s dominance in phone cameras with its Pixel and Apple smoothed out gesture-based user interface, even as Chinese rivals like Huawei, Oppo and Vivo beat it in launching new technologies like in-display fingerprint readers. Samsung has not introduced any remarkable breakthroughs in the smartphone segment since the success of Galaxy S7 in 2016, as such the company is eager to recapture its reputation as a tech pioneer with the S10.