US embassy announces launch of ‘Discover America 2019’

The US Embassy, in collaboration with the American Business Council of Kuwait (ABCK), is pleased to announce the launch of Discover America 2019, from October 30-9 November.

Now in its seventh edition, Discover America is an annual event aimed at highlighting US fashion, food, film, music, education, tourism, automobiles, sports, and businesses.  There will be special offers at American restaurants and stores, live performances by the U.S. Air Force Central Command Band at several venues, a screening of the Academy Award-winning film ‘America’s Musical Journey’, and business seminars highlighting new areas for opportunity and partnership.

The event will take place across various locations in Kuwait including hotels, shopping centers, grocery stores, movie theaters, and universities.

The 11-day series of events kicks off on October 30 with a Barbeque Dinner at Jumeirah Messilah Beach Hotel.  To showcase American foods and products, Sultan Center will offer discounts on many of its 4,000 American products during its ‘Taste of America’ promotion.  As a first-time event, and in collaboration with Harley Davidson, Discover America this year will include a motorcycle ride on the Sheikh Jaber Causeway.  In addition to Harley Davidson Club members, the event is also open to the public.

Shifting gears to trade and investment, on November 3, Francorp ME will host a private event to promote U.S. franchising opportunities to Kuwaiti companies.  On November 4, a business speaker series will take place where contractors from the U.S. Army and Air Force will speak at a seminar on “Supplying to the US Military in Kuwait.”

A public cooking class hosted by Williams Sonoma will take place on November 4.  Also on that day is a screening of an award-winning documentary film “America’s Musical Journey,” as narrated by Morgan Freeman, at VOX Cinema.  Also at VOX Cinema, there will be a special screening of the 2019 award-winning documentary “Apollo 11.”  On November 6, music enthusiasts and American cuisine lovers will be able to enjoy both music and food when the AFCENT band will perform American pop and rock classics at the Crowne Plaza Hotel’s BBQ night.  The public will also get the chance to hear the AFCENT band play for free at Marina Crescent on November 7.  Discover America 2019 will conclude on Friday, November 8 with a free 5K fun run/walk at the Boulevard outdoor track.

Throughout the Discover America program,  the U.S. Embassy team, including Chargé d’Affaires Larry Memmott, will attend events and visit various U.S. retail outlets that are promoting US products and brands.  A full schedule of events is available on the U.S. Embassy website:

“I am thrilled to kick-off the seventh annual Discover America Week with an American barbeque dinner and music performance at Jumeriah Hotel and Spa on October 30.  Over the next 11 days, we will be promoting various cultural aspects of life in the United States including music, film, food, sports, motorcycles, education and tourism,” Chargé d’Affaires of the US Embassy in Kuwait Larry Memmott said.

He added: “There will be special offers at numerous American restaurants and stores around Kuwait City, live performances from the U.S. Air Force Central Command band, and a screening of the movie ‘America’s Musical Journey’ at Vox Cinemas. Discover America showcases the strong bonds between the US and Kuwait, and the cultural connections that broaden and deepen our ties. I hope that you’ll join me at some of the exciting events taking place over the next two weeks.”

“The American Business Council Kuwait (ABCK) is proud to join the Embassy in this year’s Discover America as the exclusive business partner.  We look forward to exciting events over the coming 11 days, highlighting U.S businesses, products, culture, food and much more,” Esra Cavdarali Menke, Executive Director of the American Business Council Kuwait, said.



This year’s Discover America partners include:

Business Partner:

The American Business Council of Kuwait (ABCK)

Marketing Partners:

Al-Anba newspaper

Ali Abdulwahab Al Mutawa Commercial Company


Cadillac – Alghanim



IFA Travel & Tourism

Supporting Partners:

Lufthansa and United Airlines

Sheikh Jaber Causeway & The Public Authority for Transportation

Hyatt Regency

Radisson Blu Hotel

Jumeirah Messilah Beach Hotel

Riviera by the Four Seasons Hotel

Vox Cinema

Harley Davidson


The Sultan Center

Alshaya Group

Tory Burch

Crowne Plaza & Rib Eye


Marina World

Mezzan Holding

Make Meaning & Sky Zone

Slim Chicken & Wendy’s

Discover America in the GCC:

Discover America Week started here, in Kuwait, seven years ago and it is now celebrated in several countries across the GCC.

Discover America 2019 kicked off in Oman (October 11-19), followed by the UAE (October 14-27), Qatar (October 23-November 2) and Bahrain (October 24-November 1).

Calendar of Events

October 30 – November 9, 2019


Wednesday, October 30 and Thursday, October 31

8:00 – 10:00 pm: American Barbeque and Music event at the Jumeirah Hotel

* open to the public

Jumeirah is offering a 25% discount for American citizens and 30% for American soldiers  in the Pepper restaurant and pool BBQ – Reservation is required – Call +965 2226 9666


Thursday, October 31


2:00-3:00 pm: Tour of Sultan Center grocery store and the 4,000 American products they offer.  Sultan Center will provide special offers of U.S. products throughout Discover America Week. Location: Sharq Market

* open to the public


Friday, November 1


8:00-10:00 am: Harley Davidson event. Location: Sheikh Jaber Causeway

* open to the public

The US Embassy is collaborating with Harley Davidson for a ride on Sheikh Jaber Causeway. The Harley Davidson group will be leading the event, which is open to the Embassy community and the general public. Meet by the Harley Davidson showroom located at the Free Trade Zone, next to Kempinski Hotel, at 7 AM. Refreshments and breakfast will be served before the tour. During the day of the event, Harley Davidson is offering 25% off all merchandise.


Location of Harley Davidson on Google Maps:,47.9173144,15z/data=!4m5!3m4!1s0x0:0x6c959964bc5c205a!8m2!3d29.3481675!4d47.9173144




Sunday, November 3


9:30 am – 1:00 pm & 5:00 pm – 8:00 pm: Q8 EduEx Fair. Location: Mishref Fairgrounds – Hall 4A

* Open to the public


The EducationUSA Advisor and a representative from the Consular Section of the U.S Embassy will be present at the fair to answer any questions related to visa procedures and studying in the United States.


6:00 pm- 8:00 pm: Franchising Event organized by Francorp ME. Location: Al Shaheed Park

* By invitation – limited to 50 persons

Several speakers will discuss different aspects of how to purchase a U.S franchise

For more information, please call +965 2202 4104 / +965 9990 1928




Monday, November 4


09:00 am- 1:00 pm: Business Speaker Series: “How to Supply to U.S. Military Bases in Kuwait.” (Speakers from Camp Arifjan and Ali Al Salem Air Base). Location: Hyatt Regency Hotel

* Open to the public


Contracting experts from the U.S. Army and Air Force will speak at this seminar highlighting how local companies can sell to the U.S. military.

For more information, please call +965 2576 0137


9:30 am – 1:00 pm & 5:00 pm – 8:00 pm: Q8 EduEx Fair. Location: Mishref Fairgrounds – Hall 4A

* Open to the public


The EducationUSA Advisor and a representative of the Consular Section of the U.S Embassy will be present at the fair to answer any questions related to visa procedures and studying in the United States.


4:00-6:00 pm: Cooking Class @ Williams Sonoma. Location: The Avenues, Phase 2

* open to the public


Williams Sonoma will be giving a cooking class for their brand “American Girl” – this particular class will be offered for free on the occasion of “Discover America”


6:00-6:45 pm: Cocktail reception at the Riviera restaurant in The Avenues

* By invitation

7:00-8:00 pm: Screening of the movie “America’s Musical Journey”. Location: Vox Cinema (Theatre 3), The Avenues, Phase 4.

View the trailer at

* By invitation



Tuesday, November 5


10:00 am–12:00 pm: Screening of Apollo 11. Location: Vox Cinema, The Avenues, Phase 4

* By invitation

2:00-3:00 pm: AFCENT Band will perform at the American University of Kuwait

* For AUK students only


7:00-9:00 pm: U.S. university and exchange program alumni event organized by the Public Affairs and ABCK. Location: Radisson Blu Hotel – Sky Lounge

* By invitation



Wednesday, November 6


12:00-1:00 pm: AFCENT Band will perform at the American International College

* For AIC students only


7:00 – 11:00 pm: American Barbeque and Music event at the Crowne Plaza Farwaniya.

AFCENT band will perform.

* Open to the public – special prices are offered, 12 KD per person instead of 18.950 KD

Reservation is required, please call +965 9696 1300




Thursday, November 7


Morning: AFCENT Band will perform at the American International School

* For AIS students only


7:00 – 8:00 pm: Performance of the AFCENT band at the Marina Crescent, Salmiya

* Free and open to the public



Friday, November 8


7:30-9:00 am: 5K Fun Run/Walk. Location: Boulevard Mall outdoor track – Salmiya, Qatar Street.

* open to the public


Number of participants is limited to 300. Register at:




Special Promotions at Hotels, U.S. Restaurants and Retail Stores at the Avenues Mall, 360 Mall, and around Kuwait

US Restaurants & Retail Stores offerings

  • Special offers & promotions @ Bath & Body Works, Foot Locker, Payless, The Cheesecake Factory, Shake Shack, Icing, Justice, Claire’s, American Eagle, Starbucks, Raising Cane’s, Blaze Pizza, Dean & Deluca, Bridgewater, Pinkberry, IHOP, PF Chang’s, Texas Roadhouse, Victoria’s Secret, Pottery Barn (+kids & teen), West Elm, Williams Sonoma, MAC, Clinique, and Aveda
  • RibEye restaurant offer @ the Crowne Plaza Hotel – 25% discount
  • Slim Chicken offer: Buy Any Meal from Slim Chickens (excluding offers & kids meals) and Get a FREE Slims Sandwich
  • Wendy’s Offer: Buy Any Meal from Wendy’s (excluding offers, kids meals, value meals & rice meals) and Get a FREE Dave’s Single Sandwich
  • The Sultan Center Offers:

 All TSC Reward Card holders will be given double points on purchase of US products throughout the week

  • Taste sampling campaigns on a variety of US products
  • Extensive range of Halloween products to be promoted
  • Extensive New range of U.S. products to be highlighted / promoted that will be released during the week
  • Sky Zone offer: Get FREE 30 minutes jump when you book 1 hour jump

Location: Al Rai, Mas Arena, opposite True Value

  • Make Meaning offer: 25% discount on all the experiences (including F&B, workshop and event)

Location: 360 Mall, Floor 2

  • BOSE offer: purchase any BOSE product from aDawliah Electronics showrooms and receive a gift voucher of 10% of your total purchase

Location: Hawally Showroom (Beirut Street), Marina Mall Bose Kiosk, Shuwaikh Showroom (Design Center), Bose Avenues (phase 1), Bose Store Al Kout (Mezzanine 2)

Hotel offerings

Radisson Blu:

  • 25% discount in our Al-Bustan International dining restaurant for dinner
  • 25% discount for our BBQ night on November 6
  • 25% discount on brunch in Al-Bustan and Peacock restaurants on Friday & Saturdays


Hyatt Regency Al Kout Mall: Hyatt is providing vouchers at the 5k Run for Tiramisu at their Andiamo Restaurant.


Jumeirah Hotel: for more information, please call +965 2226 9666 or send an email to